It started out as a joke, and as a recognition of a need.
Owners, Kelly Gaines and Lauren Steele, were both turning 35. Since that’s the age you can officially run as president, they said, “wouldn’t it be funny if we had a presidential themed birthday party? We could make buttons, and have a campaign slogan, and everything!”
“Well what would our campaign slogan be?”
“Steele Gaines 2020! Pockets for Everyone!”
They had such feedback from women in their friend group and community, that they thought, “maybe we’re on to something.” Most women’s clothing either don’t have any pockets, or have such small pockets, that you can barely fit a credit card in, let alone keys, wallets, or phones. This is particularly annoying when you want to go exercising or to a formal event, where you don’t want to be weighed down with keeping up with a purse.
Gaines and Steele weren’t able to have their party that year due to the pandemic, unfortunately. However, they did use their time in quarantine to launch a women’s clothing store that only carried items that had functional pockets!
To provide quality and fashionable clothes that allow the wearer to move on the go. To be able to walk out the door while being unencumbered with the weight of a handbag. To go to a concert or a game without worrying about a clear bag policy. To not have to borrow someone’s pockets on a date because your fashionable clutch won’t hold everything. To not have to use your bra as a pocket while exercising and get poked by your keys or have everything be sweaty after your done.
To provide people the opportunity to live a simpler life, with having one less thing to worry about. Pockets for everyone!